LEOMINSTER — North County Land Trust has kicked off a new program, giving local businesses the opportunity to not only support the organization but also focus on healthy living, employee engagement and charitable giving.
“Recent studies have highlighted that employees admire companies that offer volunteer activities and invest in their community through philanthropy,” according to a NCLT press release. “It inspires greater engagement, boosts morale and enhances company culture. The new ‘Connect your Brand to the Land’ partnership is a great way for businesses to combine these initiatives.”
The endeavor is more than just a sponsorship of the Leominster-based nonprofit. According to the press release, becoming a business partner takes NCLT membership to the next level with a variety of valuable benefits, special event visibility, and a marketing reach to over 1,000 local community members. In return for their support, NCLT is offering various outdoor, educational, and team building programs for businesses and their employees, including the third annual Rock & Laurel 5K Trail Race at Crocker Conservation Area in Fitchburg being held this year on June 18.
“The intent of the program is to engage local businesses that are interested in land protection and conservation,” said NCLT Director of Finance & Administration Matt Emsley. “Becoming a NCLT business partners shows employees the importance of giving back to the community and provides essential funding to support our organization and mission.”
NCLT is a land conservation organization that manages over 1,500 acres of land and many miles of public trails. The business-focused program has various levels of annual partnership from $500 to $7,500 to fit a company’s budget and each level highlights a company’s charitable support across multiple platforms and events while providing engagement opportunities for employee outdoor activities.
According to the press release, funds raised will help it “continue the important work of land conservation in the region to protect the natural world for the greater good of all.”
NCLT already offers numerous monthly programs throughout the year at its conservation areas in North Central Massachusetts including guided hikes, owl prowls, nature education and trail stewardship volunteer projects. Annual events such as the Rock & Laurel and the Hiking Shoes to Cold Brews W2W Hike in November are fun outdoor events that promote healthy living.
Business partners are recognized at the Rock & Laurel and W2W events and get access to numerous outdoor programs at NCLT conservation areas and unique team-building opportunities. New offerings such as the Trail All-Star program, team-building challenges and presentations on conservation topics are being introduced to enhance the business partnership program.
Bemis Associates President Mike Johansen said that partnering with NCLT “has been a huge success to date.”
“Not only does the mission of North County land trust align well with Bemis’s sustainability goals and values, the opportunity for employee engagement has also been phenomenal,” he said.
Bemis is headquartered in Shirley. In the past year, company employees have participated in multiple NCLT events such as trail maintenance, park cleanup, and last June they had over 50 employees and their families participate in the Rock & Laurel Trail Race.
“These kinds of events are a great way for employees to connect, build relationships, and learn about protecting local land and helps reinforce a Bemis value to giving back to the community,” Johansen said.
NCLT Executive Director Anna Wilkins noted that the ‘Connect your Brand to the Land’ program they piloted with Bemis last year has been “rewarding for both NCLT and Bemis.”
“We realized that companies are looking for impactful ways to engage with employees and their local community,” she said.
Emsley said they would love to partner with five to ten businesses “and engage their employees in an exciting variety of outdoor healthy living activities.”
“Merging outdoor activities and fun team-building events with a charitable purpose is a great partnership opportunity for local businesses,” he said.
For more information on the ‘Connect your Brand to the Land’ program, contact Lisa Adams at 978-466-3900 or firstname.lastname@example.org.
NCLT is celebrating its 30th anniversary in 2022 by highlighting the importance of land protection and conservation. Learn how you can make a difference by visiting northcountylandtrust.org and following North County Land Trust on Facebook and Instagram.